The store has a sales area of 1,700s sqm which is considerably larger than its usual supermarkets and offers a larger variety of products.

The announcement comes after at the end of September Romania became the first country where the Belgian Delhaize group launched a new retail brand, AB Cool Food, which sells exclusively frozen foods.

The concept store in Berceni is the second such outlet opened by Mega Image in Bucharest after the first one was inaugurated in the Gemeni Square this January on a 1,600 sqm sales surface.

Mega Image has recently reached a network of 253 stores in Romania, out of which 100 are Shop&Go proximity stores (with a smaller sale surface than regular supermarkets) and the rest are Mega Image supermarkets.

After opening 88 new branches in 2012, Mega Image increased its profit 3.5 times to RON 46.7 million (EUR 10.5 million) on the previous year, while its turnover rose by 44 percent to RON 1.75 billion (EUR 394 million), according to public data. In 2013, the retailer has continued its aggressive expansion strategy, focusing mostly on the smaller Shop&Go format. Overall, Mega Image opened close to 90 new outlets this year– both Shop&Go and Mega Image. The company is part of Belgian Delhaize group. (source: business-review.eu)