The new unit, inside Pipera Plaza, has a capacity of 100 parking spaces and, with its opening will create 20 new jobs. The company currently employs 3,800 in stores across Romania.

Lidl consistently promotes collaboration with local producers, many quality brands sold in Lidl network being produced in Romania. Avoiding intermediaries, Lidl boasts the offer of fresh, quality products for competitive prices.

Part of German Schwartz Group, Lidl is present in 26 European countries with a network of some 9,000 stores and over 100 logistics centres. It employs over 170,000 people worldwide.

It entered the Romanian market in 2011 when it opened 107 stores after having invested in rebranding the local Plus Discount supermarkets under its own name. The change took place more than a year after it bought the low-cost chain Plus from German owner Tengelmann in February 2010.

The retailer closed 2013 with a turnover of RON 2.27 million (EUR 0.51 million). (source: business-review.eu)