According to CBRE, last year in Iasi 19 new brands has opened stores from the 320 retailers analysed in the report How Global is the Business of Retail? Among the retailers who entered the first time Iasi market in 2012 there are C&A, H&M and New Yorker, according to Mediafax.
The mature markets are dominating the expansion plans of the retailers during last; however six emergent markets are placed in Top 20. From the six, Iasi is situated on the 2nd position, after Kiev (39 new entries) and Sao Paulo (25 entries) and before the capital of Oman, Muscat (17) and Ho Si Min (Vietnam, 15).
Iasi is situated on the 6th global position regarding fashion retailers addressing to the average class of incomes. The most retailers of this kind year have opened stores in Hong Kong, Kiev, Londra, Toronto and Singapore. Nanjing, Berlin, Dubai and New York are at the same position as Iasi.
Globally Hong Kong has registered the best performance last year, with a number of 51 retailers opening new stores. The second place is taken by Kiev, and the third by Berlin (28), followed by Singapore (25), Dubai (25), Sao Paolo (25), Paris, Tokyo, Londra, New York, Frankfurt.
Iasi has succeeded to attract the same number of retailers as Warsaw, Hamburg and Munich.
Palas Iasi, developed by Iulius Group, owned by the businessman Iulian Dascalu, was opened one year ago.
"The retailers have extended in an increased number of markets in 2012, thereby 81% of the analysed cities had last year a new retailer", the report showed.
The American brands were far the most aggressive last year, focusing mainly on Asian and Western Europe markets but also on Middle East, Central Europe and Latin America. The Italian, British and French retailers were also active, especially on the local markets but also in Asia.
The analyse on regions shows that Europe was the most wanted by retailers last year, almost half of the brands having new entries in European countries.
"The emerging markets in South America, Eastern Europe and Middle East will continue to attract new names on the market, particularly in commercial centres with a good position which offer opportunities for newcomers. Generally there is a lack of spaces in good locations at a global level, which limits the retailer’s ability to complete their extension plans. This phenomenon shows especially on the mature markets, but affects as well the emerging markets, where most of the projects are placed in the peripheral area of the big cities, addressing only to local brands ", the CBRE consultants shows.
According to them, the retailers are currently as selective as never regarding the choice of the country where they plan to extend, as well as the type of spce they want to occupy, preferring the best projects in the biggest cities. (source: wall-street.ro)
