Created by TamTam, branding & digital communications agency, the first objective of the office search network was to brand the clients’ property.
Why branding? A strong brand delivers significant returns, boosting both perception and bottom line performance of the business. Strong brands create enormous value through their influence on three key stakeholder groups: customers (tenants or buyers), employees and the capital markets (private investors, banks, insurance companies). Brands influence customer choice and create loyalty; attract, retain, and motivate talent; lower the cost of financing and raise valuations.
On birouinfo.ro the properties are displayed at best detail: with high quality photos, dynamic map, street views, floor plans and all information to lead potential tenants to contact the property owners or their agents directly. In addition, the friendly user admin provides a large range of powerful marketing tools such as online press releases, email campaigns, media placements, social media engagement and video uploads.
With over 90% of investors and tenants starting their search for property online, it’s imperative that the digital presence doesn’t only look good and professional, but can also be easily found. Unfortunately, nowadays, without a significant investment in AdWords, there is low chance to make it to the first pages of search engines and thus online presence of single commercial properties often result in weak traffic and no tenant leads.
This is why the creation of tenant leads was the second important aspect in focus when creating officerentinfo.com. In 2016 birouinfo.ro generated hundreds of requests from tenants seeking offices. Those leads went directly to the property owners and their representatives. With the help of the search network, office owners have direct access and insight on tenants’ needs first hand, which shortens the time until deals and brings transparency to the market. Agents also profit from the search network as office owners do not always have time or resources to negotiate lease contracts.
Birouinfo.ro puts the office owners back in control of their marketing strategy and tenant requests in order to maximize their revenue short and long term.
Birouinfo.ro in part of officerentinfo.com – the First Independent Office Search Network in CEE already present in Austria, Poland, Hungary, Czech Republic, Croatia and Serbia. A subsidiary of officerentinfo.com created for warehouse owners is warehouserentinfo.com.
